In the real estate business, nothing is more vital than information and a good relationship between the real estate agent and his customers. That is why, a converting Open House Sign In Sheet plays an important role in gathering information and helps in the establishment of professional relationships. The main purpose of this document is to protect the interests of the owner while getting them to relax and get comfortable so that they can share without fear their contact information.
1) Ample Opportunities
By applying this technique real estate agents significantly boost their chances of success when striking a deal with potential customers. And even if they do not manage to accomplish their initial goal of buying or selling, they still world be able to establish a certain bond with their customers, which may prove useful in the future. There is much to gain from this endeavor, and little to lose in actuality.
2) The Right Time and Place
Most real estate agents will use cheap tactics and tricks in order to sell a given property in the quickest manner possible. But those who are wise enough to realize, that comfort and charm are half the deal, get a larger success rate. That is why usually an Open House Sign in Sheet is used strategically on weekends, when people are not going to work and have free time on their hands. Due to the certain quantity of comfort that the real estate agent provides, it is more likely that the customers will buy.
3) The advantage of open house viewings
Not only is it easier for the estate agent to gather more people at once, then to wait for them one by one, but there is also the key factor of competition. The problem with buyers in a situation of pressure and tension, due to the competitive nature of humans, is that they will more easily succumb to the influence of their primal selves. That means, that they will be more willing to pay, way more than they initially intended.
4) Recommendations for Templates
Every document has a given basic basis, which is the very core of that document. An Open House Sign Sheet is no exception to that rule. So here are a few of the pieces of information you need on the sign in sheet.
- Name of the customer
- Current address of the customer
- Contact number of the customer
- Customer’s email address
5) Additional survey
By additional survey, it is meant that you combine your simple templates with a given survey. The point of that is to remove all suspicion and simple questions out of the way, so that more detailed ones come into play, when necessary. For instance, some of the questions are ‘Have you been granted consent for a loan?”or “What preferences does one have in terms of the property one seeks?” Another piece of advice is to use statements with tick boxes next to them, because questions with open answers are off pulling. Keep it simple but smart!
6) Add depth
A detailed template is another viable option, but with higher chance of risk. As stated before, usually people prefer to keep things simple, but when one adds a layer of depth into ones work, the game is on. High risk, high reward. Here the real estate agent needs to be a bit more persuasive. In order to gain additional helpful information. For example, one may ask about if the customer has any form of a timeline for purchase or if they are either interested in buying or selling. This way you are prompting the customer to reveal himself and his intentions. “Do or do not, there is no try!”
7) Tips on Convincing your Customers
The main idea is that the real estate agent needs to be frank and honest with his customers, because it is only natural that they will respond with the same, if given the chance. This is how the estate agent will convince them to fill out the Open House Sign In Sheet. Another tip is to keep them interested, make tempting offers, but do not exaggerate to the point of no compensation. Explain to them every detail, and for what will their information be used for. And last but not least, convince them that they will need this deal. Of course, that does not mean to push them or be generally impudent, that is not the proper way. In order to succeed, exploit their desires intelligently.
In conclusion, all of the aforementioned factors are essential for the success of the Open House Sign In Sheet, and by success I mean the ability to convince one’s customers to fill out the form. Most certainly it will not be easy, but as with everything in life, one step at a time. The real estate business is no exception. These seven steps, are the very core of this strategy. A potential formula for success broken down to seven simple steps.
Drop us a line and tell me if you have other factors that should be considered. Happy property hunting!